In the early 90s, people had the habit to adjust their schedules to watch Ramayana or Mahabharata program and during the telecast, they used to watch...
Here are top trends to watch this year. Mobile is the new TV. Some of the big players are competing with each other for broadcasting rights....
Digital cable pay-TV companies sometimes view the streaming services as existential threats to their business, enabling users to watch popular TV shows on demand without paying...
Broadcast production in the Indian market is a competitive, exciting environment for broadcasters and equipment manufacturers alike. Many of the major trends that characterize the global...
There are no two ways about the fact that India will be counted among the top five economies in the world by 2020. The second largest...
Traditional broadcasting is facing difficult times around the world. Spectrum is getting costlier and scarce and competition is growing from alternate delivery platforms. Multicast does not...
Indian broadcasters and other media enterprises face hurdles that are universal to companies everywhere – the need to generate more revenues in an increasingly competitive environment,...
Television is hugely popular in the Indian sub-continent. At the beginning of this century, a third of all Indian homes had a television. Today it is...
Experts like to pretend that older technology is dying out in favor of the new. But it is far more likely that the old technology coexists...
Every segment of the industry, including print, TV, radio and film experiential marketing, and OTT is being impacted by digitization and is showing growth consolidation and...
Broadcasting industry is witnessing a shift from channel and TV loyalty to program loyalty and device disloyalty. With the aid of high-speed internet connection, consumers’ desire...
The promising Indian market unlike other geographies is a fine example of plurality in all aspects; be it culture, creed, language, ethnicity, beliefs, or business viability....
The Indian media industry is also moving toward a different direction in terms of broadcasting, like other countries in Europe and Middle East. With new technologies...
Broadcasters are adapting to premise cloud for storage. Application-based content production tools for quick technology upgrades and streamlining production process are slowly being considered by broadcasters....
Digital disruption has had a major impact on many different industries and shows no signs of slowing down. The marketing industry, in particular, has felt the...
The rise of over-the-top content has led to a large-scale democratization of entertainment media and content. Viewers are no longer restricted by rigid TV programming schedules;...
We had enough of speed of digitalization. There are still miles to go in this vast Indian sub continent for completion of the digitalization process. There...
Globally, as economies grow, the middle class expands, and per capita income increases, a second television comes into the home. In India, where over 80 percent...
New Delhi Area, India In order to understand challenges ahead in broadcast media, we must first understand what broadcast media is. Simply put, it is the...
Broadcasters with linear channels as a prime offering have been adapting fast to also add on OTT offerings with the rapidly changing viewing environment. These OTT...
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