CEAT ISRL Joins Forces With Viacom18 For Premier Racing Broadcast

CEAT ISRL has partnered with Viacom18 as its exclusive streaming and broadcast partner, ensuring widespread access to Supercross racing excitement.

The debut season’s master calendar includes three thrilling races in Pune, Ahmedabad, and Delhi, promising to captivate audiences nationwide. This collaboration aims to deliver the intense action of Supercross racing to millions of fans, providing an unparalleled viewing experience.

In a significant move to broaden the reach of Supercross racing in India, CEAT ISRL has partnered with Viacom18, designating them as the exclusive streaming and broadcast partner.

Mr. Veer Patel, Co-founder and Director of CEAT Indian Supercross Racing League, expressed the significance of this collaboration, aiming to bring the excitement of Supercross races to a diverse audience through JioCinema and Sports18.

Leveraging Viacom18’s extensive reach and expertise in sports streaming and broadcasting, the partnership is expected to elevate the CEAT ISRL experience for fans across the country.

A Viacom18 spokesperson expressed pride in partnering with the inaugural season of CEAT Indian Supercross League, bringing Indian riders and international talent to fans through digital and TV platforms.

The collaboration ensures the streaming of races on JioCinema, allowing millions to enjoy the live action on various devices.

Furthermore, the Sports18 network will broadcast the league live, enhancing overall viewership. Highlighting JioCinema’s success in live sports streaming, the statement mentions the IPL 2023 final, which set a new peak concurrency record with 32.1 million viewers.

The CEAT ISRL’s partnership with Viacom18 reflects a strategic step towards making Supercross racing more accessible and engaging for a wide audience in India. MyKhel