Channel 4 and Sky renew long-term strategic partnership

Channel 4 and Sky in the U.K. have extended their pre-existing, long-term commercial partnership in a new multi-year agreement which, according to the companies, will facilitate greater opportunity for collaboration, commercial growth and innovation as broadcasting evolves going forward.

Under the terms of the new deal, Sky customers will have access to even more Channel 4 content as more than 1000 hours of All 4 — Channel 4’s VoD platform — exclusives are integrated into Sky’s current and future TV products. Channel 4 will benefit from under the new terms by opening avenues to new digital ad revenue streams which can support its Future4 strategy.

“When we set out our Future4 strategy last year, we made clear that securing strategic distribution partnerships would be a vital part of ensuring we can maximize our reach and impact with viewers in a digital age, grow our revenues and compete more effectively for the future,” said Alex Mahon, chief executive at Channel 4.

“This brings Sky customers more of what they want and supports Channel 4 to deliver on their key priorities, all while providing both parties with long-term confidence in the strategic partnership. The expansion of Channel 4’s content, alongside Sky’s existing partnerships, and the impressive slate of Sky Originals planned for this year, makes it even easier for Sky customers to access everything they love, in one place,” added Stephen van Rooyen, executive VP and chief executive at Sky. MSN