ConnecTechAsia reveals details of event to deliver best-in-class virtual experience

Informa Markets announced new details for ConnecTechAsia2020, the first virtual Infocomm, Media and Technology event held in partnership with Singapore’s Infocomm Media Development Authority (IMDA), from September 29 to October 1, 2020.

The event will feature some 200 exhibitors, several of which are taking part for the first time, showcasing the latest 5G technologies and enterprise solutions. This group includes AT&T, SPTel, Qualcomm, ServiceNow, StarHub, and Verizon. Other bellwethers will also enrich the virtual experience; they are Amazon Web Services, Grass Valley, Huawei, KTSat, Roland, Sony and SingTel Satellite, to name a few.

Six group pavilions bringing with them companies from the European Union, France, Great Britain and Northern Ireland, Israel, Korea, and Ontario are also taking part.

In addition, more than 220 conference sessions addressing the latest industry trends and challenges will feature top industry names, including:

• Anne Chow, CEO, AT&T Business
• Brenda Harvey, GM, IBM Asia Pacific
• Bicky Bhangu, President, Southeast Asia, Pacific and South Korea, Rolls Royce
• Martin Huang, MD Southeast Asia, SenseTime
• Euan Smith, CEO of TV & Group COO, Astro

Best-in-class virtual platform
With more than 10,000 attendees expected to connect to the virtual event, ConnecTechAsia2020 will unlock possibilities that were not previously available in a physical setting.

The event’s four virtual exhibition halls will allow companies to set up customizable virtual booths, with live presentations and real-time interaction with buyers. Furthermore, the exhibitor metrics dashboard will give them valuable real-time data and insight into their customers’ behavior by capturing multiple touchpoints and providing a multi-dimensional view of a visitors’ journey, allowing for more effective outreach and follow-up.

Networking opportunities are an integral part of any event experience and have also been enhanced through a powerful AI business matching platform. Attendees will receive personalized meeting suggestions based on their interests and profile. On a consolidated dashboard, visitors can view connections, find out who is interested in setting up a meeting with them and arrange for one-to-one video meets via virtual meeting rooms.

Conference delegates will have the full benefits and experience of a live conference, available right at their fingertips using their device of choice. This includes live keynotes, Q&A sessions and breakout rooms. Content will also be available on-demand 24×7 for delegates based in different time zones.

Comprising long-time favorites BroadcastAsia and CommunicAsia, ConnecTechAsia2020 will feature new entrants SatelliteAsia and TechXLR8 Asia staging their respective exhibitions and conferences. Inaugural Asian editions of AccelerateHER and Elevating Founders, will also be key highlights of this year’s event, bringing with them the big names from the women-in-tech and start-up worlds. After the live event, ConnecTechAsia2020 will thereafter turn into a 24×7, 365-day interactive marketplace, allowing exhibitors and buyers to continue to connect and communicate on the same platform.

Ivan Ferrari, Event Director, Tech, Media & Entertainment Events, Informa Markets, who spearheads ConnecTechAsia said, “The disruption we are facing today has pushed our community to dramatically accelerate digital transformation which was already underway. With that same spirit in mind, at ConnecTechAsia we have worked hard on identifying and investing in those exact virtual features that we believe can grant the highest possible return on investments for all attendees, sponsors, speakers, and delegates who will dedicate precious time and resources to make this online experience a success. Success is indeed in the agency of others, and we thank our community for trusting our work in these difficult times. Together, we are contributing to shape the future of our industry.”

Showcasing their 5G capabilities across the exhibition and conferences, Xu Su, Chief Marketing Officer of Carrier BG, Huawei Asia Pacific Region said, “As global 5G deployment begins to ramp up, we need to strengthen our focus on industry applications as this will help unleash the full potential of 5G. ConnecTechAsia is a platform for Asia Pacific telecom operators and industry partners, to come together to discuss the build-out of 5G networks and explore potential business development.”

“The business case for 5G is not just better connectivity. When technologies like 5G, computing, cloud, and AI come together, they reinforce each other and create numerous opportunities across five major tech domains: connectivity, AI, cloud, computing, and industry applications. The pandemic has reshaped how we live and work and has dealt a heavy blow to the world economy. Together with our partners and customers, including carriers and enterprises of all types, we can use technological solutions to affect a positive impact on our communities. We look forward to sharing more at the event this year,” he added.

Participating for the first time in a virtual tradeshow in the technology and media sector, The Great Britain and Northern Ireland Pavilion will be showcasing companies across all four segments of ConnecTechAsia. They will bring with them a wide range of product and services including professional audio, IPTV, OTT, secure storage solutions, e-sports, fiber communications, content delivery solutions, smart living, cloud services, big data, and data analysis.

Mark Birchall, Managing Director, Tradefair, the organizer of the pavilion said, “We are excited about being part of the new ConnecTechAsia virtual platform as it gives all our companies the opportunity to deliver live presentations and demos while interacting with visitors in real-time. The continuing marketplace after also certainly provides great value for us. We look forward to the event and connecting with new customers and partners to allow our participants to grow their business in the region.” BCS Bureau