Content Sourcing Policy released by Prasar Bharti

Prasar Bharti has released its ‘Content Sourcing Policy’, which applies to linear channels and digital platforms, including OTT or any other medium of broadcast, telecast, or streaming, and to sourcing content for Akashvani.

The latest guidelines, released on August 9, replace all guidelines and amendments issued in the past. As per guidelines, if the content involves more than one language version, then the content sourcing division at the Doordarshan Directorate (HQ) or the zonal level may source the content as suitable. For example, if the content is in Tamil language with multiple language versions, then the content sourcing division (south zone) may source the content for other language versions, too.

Prasar Bharati may engage with different OTT players in the market for Application in Application (App-in-App)collaboration for OTT. The proposals received through NIPP will be processed on case-to-case basis after the detailed preview of application content.

The proposals for such collaboration may be invited through a NIPP on website platforms under Prasar Bharati and/or any other communication platform as deemed fit.

On-boarding of App-in-App on Prasar Bharati’s OTT platform shall be through a transparent and non-discriminatory procedure.

Prasar Bharati may explore onboarding the Linear Satellite Channels and FAST Channel (Free Ad-Supported Streaming TV) for the OTT Platform. The initial period of such on-boarding will be one year, and Prasar Bharati reserves the right to modify It based on the learning and market feedback,

The Policy further outlines provisions for the License Fee/Royalty (except Feature Films and Songs), the sourcing of feature films, the sourcing of songs, and the sourcing of sports content.

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BCS Bureau