Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry

News Broadcasters Federation (NBF), an industry association upholding the editorial freedom and business interests of TV news channels, has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India), a large multinational professional services organisation, to launch an integrated performance and rewards forum for the news broadcasting sector. This is the first-ever such association in the media domain.

The five-year partnership aims at building thought leadership in the human capital space. Apart from a total rewards report, and compensation and benchmarking studies, NBF’s members will have the opportunity to glean insights in the areas of productivity analysis, performance management, employee assessments, employee preference, and employee engagement. NBF members will also get access to Deloitte India Human Capital reports on Workforce and Increments Trends (WITS) and Campus Hiring Trends, amongst other industry-leading reports.

Speaking on the eve of the agreement, Arnab Goswami, Founding-President, NBF, said, “Employees, especially journalists and related executives involved in the public service of taking news and information to the doorsteps of crores of Indians, are the backbone of the sector. This much-needed study will identify the social, economic, and financial impact of the ongoing pandemic and the pause in audience measurement data for the TV news genre. The partnership will enable the news broadcasting sector to prepare news TV channels to be future-ready, in terms of skills and benchmarking of employee benefits.”

R. Jai Krishna, Secretary-General, NBF said, “Employee costs are the single biggest expense for a news TV channel. The NBF-Deloitte India association aims to make the news TV sector more sustainable and successful, by preparing it to hire the best talent for a strong news media industry.”

Anubhav Gupta, Partner, Deloitte India said, “This is a unique association to strengthen the human capital landscape of the media industry. Deloitte India’s Human Capital team is excited to work alongside NBF to provide thought leadership in multiple pertinent issues in this sector.”

Neelesh Gupta, Director, Deloitte India, said, “We look forward to associating with NBF and its member firms in the area of performance and rewards, and provide structured insights to enable data-backed decision-making throughout the year. Rewards and productivity are important areas for this industry, and we aim to fully support NBF members in this journey.”

India has about 909 satellite television channels; of which, news television channels (being the single-largest genre) constitute 43 percent. The first phase of the survey will cover more than 300 organisations and commenced from December 2021. The results are expected by Q4 2021. Business Insider