Direct-to-digital movie premieres to phase out as theatres make a comeback

Direct-to-digital movie premieres to phase out as theatres make a comeback video streaming platforms had taken to acquire films for direct digital premieres, said trade experts. Not only have most films, including big-ticket, mass-market titles such as Coolie No.1 performed below par, producers have also realised the returns are higher when a digital premiere follows a film’s release in theatres.

Starting mid-March, Bollywood producers have lined up a bunch of films for theatres, signalling the return of the industry to the big screen. Livemint