Dish TV’s ‘Own Your Customer’ initiative transforms Mumbai’s TV distribution

Mumbai’s television distribution landscape is witnessing a groundbreaking shift with Dish TV India’s introduction of the ‘Own Your Customer’ (OYC) initiative. This strategic partnership between Dish TV and Local Cable Operators (LCOs) is set to redefine the TV viewing experience, offering customers enhanced reliability without the need for heavy infrastructure. After the pandemic’s impact on traditional cable services, Dish TV’s innovative approach aims to empower cable operators and solidify their customer base amidst the growing popularity of DTH and OTT platforms.

Reviving Cable TV with Innovative Partnerships
The OYC initiative is a significant step by Dish TV to strengthen the bond between cable operators and their customers. By allowing LCOs and Multisystem Operations (MSOs) to act as distributors, this program enables them to manage recharge and activation processes through a self-operated portal, thus ensuring independence from external parties. This move not only bolsters cable operators’ control over their networks but also enhances customer technology experiences by facilitating access to advanced digital technologies like the Dish TV Android Box directly from homes.

Empowering Local Cable Operators
Dish TV India Ltd CEO, Manoj Dobhal, highlighted the dual benefits of the OYC campaign, emphasizing its potential to expand customer bases while reducing operational costs for both Dish TV and cable operators. This initiative marks a strategic shift in media distribution, aiming to rejuvenate the cable TV industry by leveraging the strengths of both DTH and cable networks. By fostering closer customer relationships and adopting a customer-centric distribution model, Dish TV is setting a new industry standard.

A New Era for Entertainment Distribution
The ‘Own Your Customer’ initiative is not just about enhancing the operational efficiency of cable operators; it’s a visionary move towards reshaping the future of entertainment distribution. By providing a comprehensive solution that includes broadband installation, Dish TV is ensuring that customers enjoy a seamless integration of services, thereby strengthening the broadband connections offered by LCOs. This initiative has already sparked significant interest and is poised to play a crucial role in the entertainment distribution sector’s evolution.

The collaboration between Dish TV and Local Cable Operators through the ‘Own Your Customer’ initiative represents a pivotal moment in the entertainment distribution industry. With both parties committed to driving change and offering unmatched value to customers, the future of cable TV in Mumbai looks brighter than ever. This innovative approach by Dish TV is set to not only revive the cable TV industry but also enrich the overall TV viewing experience for customers. BNN Breaking