Disney Star onboards 8 sponsors for Pro Kabaddi League

The Pro Kabaddi League (PKL) has returned for its 11th season and Disney Star, the official broadcaster, has secured eight sponsors for PKL across platforms, including linear, digital, and on-ground.

Some of the names include Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants and Mother Dairy.

As per the Network, with the league’s growing appeal, this season is set to captivate diverse audiences through exciting brand collaborations and a unique blend of sports and entertainment. Fans can look forward to exhilarating Kabaddi action, combined with fresh, innovative content that is set to enhance the viewing experience.

PKL Season 11 is scheduled to begin on October 18, 2024, at the GMC Balayogi Sports Complex in Hyderabad, kicking off a three-city format that will include matches in Noida and Pune. The season opener will feature a face-off between the Telugu Titans and Bengaluru Bulls, followed by U Mumba taking on Dabang Delhi K.C. Fans can catch every moment of the action live on the Star Sports Network and Disney+ Hotstar.

“The upcoming season of the Pro Kabaddi League (PKL) promises to elevate the festive spirit, captivating both fans and brands with its unmatched spirit of competition it represents. As India’s premier home-grown sport, PKL continues to push new boundaries with every season, driving record-breaking engagement and interest. For brands, it presents a unique, integrated marketing platform that reaches millions of highly engaged viewers, offering exceptional visibility and impact,” Ajit Varghese, Head of Network Ad Sales, Disney Star, said.

“We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers. With Disney Star’s unparalleled TV and digital coverage, we are set to deliver powerful engagement opportunities that connect brands with passionate audiences like never before,” he added. Marketing Mind