Disney Star wins rights to broadcast T10 cricket tournaments in India

Disney Star has partnered with T Ten Global to broadcast four major T10 cricket tournaments in India over the coming months. This collaboration will cover the Zim Afro T10, US Masters T10, Abu Dhabi T10, and the newly launched Lanka T10.

The two-year deal points to the growing popularity of the T10 format, which has gained traction worldwide since its debut in Sharjah in 2017. T Ten Global, a subsidiary of Mulk International and led by Chairman Nawab Shaji Ul Mulk, has been at the forefront of this cricketing revolution, successfully hosting seven seasons in the UAE and expanding into new markets in Africa, the US and Asia.

“We are thrilled to collaborate with T Ten Global to bring the excitement of T10 cricket to millions of Indian fans,” said Harry Griffith, Head of Acquisitions & Syndication-Sports at Disney Star. “Cricket in India is a festival, and this partnership offers fans yet another reason to celebrate. We are confident that the fast-paced action of T10 will captivate audiences and deliver unmatched entertainment.”

The 2024 T10 season will kick off with the eagerly anticipated Zim Afro T10 on 21 September, featuring notable players such as David Warner and Dawid Malan. Following this tournament, cricket fans can look forward to the US Masters T10 from 8-19 November, the Abu Dhabi T10 from 21 November to 2 December, and the Lanka T10 concluding the season from 12 to 22 December. With a lineup of star-studded matches, Disney Star will provide comprehensive coverage, promising an exhilarating season of T10 cricket for viewers across India. BW Businessworld