Endeavor Streaming and NHRA team up to host new global service, NHRA.tv

Endeavor Streaming and the NHRA have announced today a multiyear partnership, leading with the upgrade of NHRA’s OTT platform NHRA.tv. The new service is available for sign-ups.

In addition to enhancing NHRA.tv, the company has enlisted Endeavor Streaming’s direct-to-consumer growth services division. Through close collaboration, Endeavor Streaming will help scale the NHRA business and grow its fan base and digital service revenues. The long-term partnership combines NHRA’s expertise in drag racing with Endeavor Streaming’s expertise across OTT-focused marketing, analytics, and predictive modeling.

“We are excited to have Endeavor Streaming’s support in launching our new and improved NHRA.tv,” said Glen Cromwell, NHRA President. “Further to the new service launch, we are excited for the content and fan-engagement initiatives. The future for streaming our events is only going to get better for our audiences and our partners, and we look forward to what’s ahead.”

“The NHRA has been incredible partners in developing a streaming platform that delivers for their fans,” said Pete Bellamy, Chief Commercial Officer. “We are pleased to offer Endeavor Streaming’s end-to-end technology in supporting their engagement efforts. Beyond this, we are looking forward to integrating our D2C growth marketing specialists into the team to help achieve their goals.” BCS Bureau