Eros Now Partners With Vindicia To Further Enhance The Entertainment Experience

Posted by Vindicia

At Mobile World Congress, Vindicia, an Amdocs company and a leader in business-to-consumer digital services monetization, announced that Eros Now, a cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has selected Vindicia CashBox to enhance consumer experience. Through this alliance Vindicia CashBox will help in accelerating the subscriber growth of Eros Now around the world.

Eros Now offers a vast library of over 12,000 Indian films, music videos, TV shows, original web-series and short-format content to more than 142 million registered users and 15.9 million paying subscribers. The platform delivers the best blockbuster movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music, music videos, high-end digital original series and the recently launched Eros Now Quickie, a new short-form content segment.

Commenting on the strategic alliance, Rishika Lulla Singh, CEO – Eros Digital said, “Eros Now has been a front-runner with its technological advancement and the only Indian player to have global reach. This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities. With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth.”

“With the continued and growing traction of our media business in the Asia Pacific region, we are thrilled that Eros Now has selected Vindicia CashBox to support all aspects of their digital subscription business requirements,” said Darcy Antonellis, head of Media, Amdocs. “With the implementation of CashBox, Eros Now can immediately start to reallocate resources from digital services monetization to more strategic areas as they expand their offerings both within India and internationally, enabling them to more effectively sign-up new customers and retain existing ones.”

As a leading provider in the entertainment technology space, Amdocs continues to execute on its media strategy, helping its customers deliver premium content services across multiple channels and capture a leading position in the digital economy. Vindicia CashBox is an extension of this industry leadership and addresses the demands of OTT and Internet companies to provide enhanced digital experiences while also driving higher subscription revenue growth.

Vindicia CashBox is a SaaS-based digital subscription platform for digital goods that accelerates business growth via data-driven insights, improved customer acquisition and extreme ease of use for subscribers. Other benefits include scalability and reliability; big data and AI-based analysis; go-to-market flexibility; international and multiple payment options; and finance, tax and anti-fraud capabilities.―BCS Bureau