Exploring D2M opportunities & challenges

The SATCAB Symposium held recently showcased groundbreaking discussions on the future of broadcasting, centered around the Direct to Mobile (D2M) technology. Representatives from various sectors, including broadcasting, telecommunications, and government bodies, convened to explore the transformative potential of D2M and its implications for the industry.

The session, themed ‘Introduction of Direct to Mobile (D2M) and regulatory fronts on the broadcasting sector’, had distinguished panelists offering valuable insights and recommendations on D2M technology

The speakers for the D2M session included: Moderator :- Amitabh Srivastava, Co-founder & Managing Partner, Voyage Ahead Solutons, LLP

Key Panellists:- Sunil, President BES & Governing Council Member of IETE ; Satyaprakash Singh, COO – ONEOTT iNTERTAINMENT LTD ; Raghu Ravindran, Director- Broadcast systems, Saankhya Labs, C.K. Jain, Former DDG – Prasar Bharati

D2M emerged as the focal point of the symposium, highlighting its innovative approach to content delivery. Sunil, President of BES, is a pioneer in D2M technology, shed light on its origins and functionality. D2M revolutionizes content dissemination by seamlessly integrating broadcast and broadband networks, offering users access to a diverse range of content without internet
connectivity.

However, Speakers underscored the myriad benefits of D2M, emphasizing its role in alleviating network congestion, enhancing spectrum utilization, and improving call quality for mobile users. Moreover, D2M opens avenues for targeted content delivery, disaster management, and remote education, presenting significant opportunities for societal impact.

Raghu, from Sankhya Labs, provided insights into the technological aspects of D2M implementation. The integration of RF front-end and demodulator chips into existing smartphones via dongles facilitates cost-effective adoption. With prototypes priced affordably, D2M holds promise for widespread adoption across diverse user segments.

Discussion centered on the synergies between D2M and existing broadcasting platforms, such as cable, DTH, and OTT. While some apprehensions were raised regarding potential competition, speakers emphasized the complementary nature of D2M, envisaging collaborative partnerships to expand market reach and enhance content delivery.

Government representatives highlighted the strategic importance of supporting indigenous technologies like D2M, citing its potential for national security and economic growth. Examples of D2M’s applications in education, disaster management, and public communication underscored its versatility and societal relevance.

Industry experts outlined revenue models for D2M, including carrier fees, subscription-based premium content, and targeted advertising. They emphasized the vast market potential of D2M, projecting exponential growth driven by diverse revenue streams and the expansive reach of mobile devices.

The Session concluded on an optimistic note, with participants expressing confidence in D2M’s transformative impact on the broadcasting landscape. As stakeholders prepare for the imminent rollout of D2M technology, collaboration, innovation, and strategic partnerships are poised to drive the industry towards a new era of seamless, accessible, and personalized content delivery.

The symposium provided a comprehensive overview of the opportunities and challenges associated with D2M, laying the groundwork for concerted efforts towards its widespread adoption and integration into India’s broadcasting ecosystem. India Broadcasting World