Fibr raises fund for $1.8 million to enhance AI personalisation platform

Fibr successfully raised $1.8 million in funding. This round was led by Accel, with significant contributions from Kunal Shah, Founder, CRED and 2am VC.

Prayank Swaroop, Partner, Accel, while commenting on the funding, said, “We’re thrilled to support their vision of an AI-powered personalisation hub that empowers marketers with greater efficiency and control to deliver superior results.”

Back in February 2023, Fibr secured $2 million in a seed round. The new funding will be crucial for enhancing its AI personalisation platform, expanding its client base, and hiring additional engineers, product marketers, salespeople, and go-to-market (GTM) specialists.

Fibr is also developing the beta version of its second product, ‘Blocks.’ This tool is designed to help marketers scale content across various formats by converting high-performing Facebook ads into blog posts, Google ads or social media posts, thereby enhancing marketing efficiency and reach.

Founded in 2023 by Ankur Goyal and Pritam Roy, Fibr aims to help marketers reduce Customer Acquisition Costs (CAC) and improve conversion rates. The company’s flagship product, ‘Pilot’, allows brands to create personalised landing pages for ads, emails, and SMS, significantly boosting marketing campaigns.

The Bengaluru-based startup offers lead generation services to clients in sectors such as insurance, broadband, home improvement, and consumer services. Fibr currently targets markets in the US, Canada and India, with plans to expand into Europe. The Founder Media