First Annual Conference of Media Units under I&B Ministry organized

The First Annual Conference of Media Units working under I&B Ministry was recently organized. The Union Minister of State (IC) for Information and Broadcasting and Youth Affairs and Sports Col. Rajyavardhan Rathore chaired the conference. During the conference, the performance of the media units was reviewed. The focus of the conference was on ensuring synergy between the media units in their day to day functioning. Discussions on using modern technological tools for communication were also held.

Speaking at the inaugural session, Col. Rathore said that the litmus test of the work of media units is in reaching out to grassroot level, while also highlighting the criticality of using regional languages in government communication. The minister also appreciated the recent decision of I&B Ministry of introducing foreign training component for IIS probationers, while stressing the need of continuously working toward improving training, both at induction level and in-service level.

Secretary, Ministry of I&B, Amit Khare said that all the media units need to work with better synergy in order to improve the outcome for better outreach. He also stressed on the need to work with result orientation, while highlighting the importance of continuously aligning with ever-changing technology. Over 125 officers attended the conference across the country working in various media units of Ministry of I&B.