Flipkart forays into original video content

Walmart-owned e-commerce player Flipkart is foraying into offering original video content with the launch of Flipkart Video Originals. Integrated within the Flipkart Video platform, launched in August 2019, Flipkart Video Originals will be produced by well-known industry figures. It will produce bespoke snackable content that is both mobile-first and interactive.