Former Disney+ Hotstar executive Gulshan Verma joins Jio

As part of its serious effort to grow the digital ad business, Jio has roped in former Disney+ Hotstar SVP & Head, Advertising Gulshan Verma as the CEO of JioAds.

Verma parted with Disney+ Hotstar after being associated with the organization for three years.

Mukesh Ambani-led telecom giant Reliance Jio, which boasts of 427.6 million customers, is rapidly scaling up its digital ad platform JioAds.

Just like digital advertising platforms, JioAds allows advertisers to set up campaigns and control total advertising cost by setting campaign start and end dates.

According to a senior executive from a digital media agency, JioAds will find a lot of traction among brands that are looking at rural reach. CT Bureau