GEC Watch: Zee TV displaces Star Plus As Urban Market Leader In Week 44

In Week 44 of BARC data, Zee Anmol ruled the combined U+R and Rural markets. Zee TV showed a good growth and jumped to the No. 2 position in the combined markets.

In the Urban market, Zee TV displaced Star Plus to take the No. 1 position.

Top channels in U+R market

According to BARC data, India HSM (Urban+Rural): NCCS All: 2+ Individuals, for Week 44 (October 27 – November 2) of 2018, Zee Anmol remained at the No.1 position garnering 809.834 million Impressions (last week 848.655 million Impressions). Zee TV jumped to No. 2 position registering 790.406 million Impressions (last week 695.346 million Impressions). Star Bharat remained at No. 3 recording 758.664 million Impressions (last week 739.742 million Impressions). Star Utsav dropped No. 4 position from last week’s No. 2, and clocked 684.362 million Impressions (last week 743.680 million Impressions). Star Plus at No. 5 position garnered 658.147 million Impressions (last week 670.236 million Impressions).

At No. 6, Colors clocked 606.875 million Impressions (last week 589.766 million Impressions). Sony Entertainment Television remained at No. 7 position securing 557.578 million Impressions (last week 570.003 million Impressions). Sony Pal at No. 8 position garnered 549.560 million Impressions (last week 565.600 million Impressions).

Dangal TV jumped to No. 9 position recording 438.843 million Impressions last week 427.464 million Impressions). Sony Sab dropped to No. 10 position and garnered 411.613 million Impressions and (last week 429.475 million Impressions).

Top shows in U+R market

Zee Anmol’s Kumkum Bhagya at No. 1 position logged 13.006 million Impressions (last week 13.753 million Impressions). Zee TV’s Kundali Bhagya jumped to No. 2 position securing 12.790 million Impressions (last week 11.865 million Impressions). Colors’ Naagin 3 dropped to No. 3 position and clocked 12.376 million Impressions (last week 13.135 million Impressions). Zee TV’s Kumkum Bhagya jumped by one position and secured 10.830 million Impressions (last week 9.986 million Impressions) at No. 4. Zee Anmol’s Mehak dropped to No. 5 and clocked 10.551 million Impressions last week 10.244 million Impressions).

Top channels in Urban market

In Week 44, Zee TV jumped to No. 1 position replacing Star Plus and logged 472.928 million Impressions (last week 427.315 million Impressions). After ruling Urban market for weeks, Star Plus dropped to the No. 2 position registering 450.863 million Impressions (last week 467.328 million Impressions). Sony Entertainment Television at No. 3 position garnered 421.046 million Impressions (last week 431.151 million Impressions). Colors remained at No. 4 position and registered 416.513 million Impressions (last week 406.832 million Impressions).

Star Bharat at No. 5 clocked 365.116 million Impressions (last week 357.338 million Impressions). Sony Sab at No. 6 position garnered 309.010 million Impressions (last week 329.133 million Impressions). At No. 7, Star Utsav logged 210.615 million Impressions (last week 227.038 million Impressions). At No. 8, Sony Pal clocked 171.991 million Impressions (last week 173.808 million Impressions). Zee Anmol at No. 9 position clocked 153.703 million Impressions (last week 161.013 million Impressions). At No.10, &TV registered 120.928 million Impressions (last week 123.168 million Impressions).

Top shows in Urban market

Colors’ Naagin 3 remained at No. 1 position registering 8.209 million Impressions (last week 8.445 million Impressions). Zee TV’s Kundali Bhagya at No. 2 garnered 7.674 million Impressions (last week 7.428 million Impressions). Zee TV’s Kumkum Bhagya entered the top list and secured itself at No. 3 clocking 6.374 million Impressions. Star Plus’ Kulfi Kumar Bajewala at No. 4 registered 6.300 million Impressions (last week 6.177 million Impressions). Star Plus’ Yeh Rishta Kya Kehalata Hai dropped to No. 5 position recording 6.160 million Impression (last week 6.866 million Impressions).

Top channels in Rural market

Zee Anmol remained at No. 1 position and clocked 656.131 million Impressions (last week 687.642 million Impressions). Star Utsav remained at No. 2 position, registering 473.748 million Impressions (last week 516.642 million Impressions).  Star Bharat jumped to No. 3 position and garnered 393.548 million Impressions (last week 382.404 million Impressions). Sony Pal at No. 4 garnered 377.569 million Impressions (last week 391.792 million). Dangal TV remained at No. 5 position and clocked 339.758 million Impressions (last week 328.714 million Impressions). Zee TV jumped to position No. 6 and clocked 317.478 million Impressions (last week 268.031 million). Rishtey at No. 7 logged 278.130 million Impressions (last week 289.803 million Impressions). Big Magic at No. 8 position clocked 210.676 million Impressions (last week 233.089 million Impressions).

At No. 9 Star Plus registered 207.285 million Impressions (last week 202.908 million).  Colors remained at N. 10 position garnering 190.362 million Impressions (last week 182.934 million Impressions).

Top shows in Rural market

Zee Anmol’s Kumkum Bhagya at No.1 position clocked 10.825 million Impressions (last week 11.553 million Impressions). Zee Anmol’s Mehak remained at No. 2 position garnering 8.611 million Impressions (last week 8.371 million Impressions). At No. 3, Star Utsav’s Rabba Ve registered 6.331 million Impressions (last week 5.834 million Impressions). Dangal TV’s Ramayan entered into the top chart and clocked 6.152 million Impressions at No. 4 position. Zee Anmol’s Ek Main Or Ek Tu dropped to No. 5 position and clocked 5.879 million Impressions (last week 5.604 million Impression). – Best Media Info