Global television station market report (2021 to 2030)

The “Television Station Global Market Report 2021: COVID-19 Impact and Recovery to 2030” report has been added to ResearchAndMarkets.com’s offering.

This report provides strategists, marketers and senior management with the critical information they need to assess the global television station market as it emerges from the COVID-19 shut down.

The global television station market is expected to grow from $110.65 billion in 2020 to $119.06 billion in 2021 at a compound annual growth rate (CAGR) of 7.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $146.44 billion in 2025 at a CAGR of 5%.

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Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose 7.1% in January 2018. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high definition content and advertisement is expected to drive the growth of the television station market.

The television station market covered in this report is segmented by broadcaster type into public, commercial and by platform into digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT).

The emergence of newer technologies is a key trend in television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0’s key benefit is picture quality, including high dynamic range (HDR), wide colour gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs by 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.

The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI’s argument that so-called a subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI’s reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth. Business Wire