Hotstar Races Past 300 Million Monthly Active Users

Carrying on from 2018, even 2019 is turning out to be a strong year for OTT platforms, especially Hotstar, which has now gone past the target of 300 million monthly active users (MAUs).

Considered as India’s largest online video platform, Hotstar has seen four times growth since the end of 2017 when it had 75 million MAUs.

In February 2018, YouTube with 178 million MAUs was ahead of Hotstar which stood at 48 million MAUs. However, Hotstar has eclipsed YouTube which now has 265 million MAUs.

While speaking at the Disney Global Investor Summit, Uday Shankar, President of Walt Disney Company Asia Pacific, and Chairman, Star and Disney India, said that Hotstar accounts for 40 percent of all long-form digital content consumed in India presently.

Carrying on from 2018, even 2019 is turning out to be a strong year for OTT platforms, especially Hotstar, which has now gone past the target of 300 million monthly active users (MAUs).

Considered as India’s largest online video platform, Hotstar has seen four times growth since the end of 2017 when it had 75 million MAUs.

In February 2018, YouTube with 178 million MAUs was ahead of Hotstar which stood at 48 million MAUs. However, Hotstar has eclipsed YouTube which now has 265 million MAUs.

While speaking at the Disney Global Investor Summit, Uday Shankar, President of Walt Disney Company Asia Pacific, and Chairman, Star and Disney India, said that Hotstar accounts for 40 percent of all long-form digital content consumed in India presently.―Money Control