IAMAI’s India Affiliate Summit to take place today

Decision-makers from different spheres of the affiliate marketing industry, including online publishers, bloggers, traffic sources, retailers, networks, technology firms, will converge at the seventh edition of India Affiliate Summit (IAS) on 25th August, organised by the Internet and Mobile Association of India (IAMAI). The seventh edition of IAS will witness about 3,000 delegates from across the globe. In addition, over 700 companies and 50 exhibitors will participate at the event.

Neha Kulwal, Country Manager, Admitad Affiliate India, said: “Having the second-largest e-commerce market in the world and with more digital shoppers increasing, India has seen immense growth in affiliate marketing with brands in the last one and half year. With inventories like content sites, influencers, loyalty partners being capitalized by brands via affiliate marketing, it is imperative for brands to launch their affiliate programs to maximize growth. In-line with e-commerce, other sectors such as Fintech, Online education and many more have added affiliate channels into their advertising mix.”

Aditya Satpute, CVP – E commerce & Digital Marketing, Max Life Insurance, opined: “Affiliate marketing has become an integral part of our growth strategy and the event is a great platform to discuss ideas and best practices. The affiliate ecosystem in India is still at a nascent stage, as the ecosystem matures media tie-ups could transform into strategic win-win business partnerships in the future.”

Parul Bhargava, CEO, vCommission; Craig Campbell, SEO Trainer & Consultant, Craig Campbell SEO; Hassan Aanbar, Founder, Bright Leads Media; Robert Glazer, Founder & CEO, Acceleration Partners; Rohan Bhargava, Co-founder, Cashkaro; Sai Tota, Head – Digital Marketing, Ferns N Petals; Aditya Satpute, CVP – E commerce & Digital Marketing, Max Life Insurance; Jahid Ahmed, VP & Head- Digital, Content & Social Media Marketing, HDFC Bank; Pankaj Parihar, VP & Head – Digital, Godrej Consumer Products; Nijish Nair, Director – Marketing, Lendinkart, are among the key speakers.

One of the keynote speakers, Parul Bhargava, CEO, vCommission, said: “India Affiliate Summit is an event very close to my heart – being the only affiliate/performance centric event in the country. The event historically has experienced great brainstorming & networking by & with stalwarts of affiliate from our country who contribute to the global industry. Since the pandemic restricted our travels, it’s amazing to see how IAMAI is working so hard to ensure affiliate industry comes together virtually every year with great insights on how affiliate trends are emerging. Hoping to see everyone in person for a great event in 2022.”

Some of the key topics of discussion at the summit will be: How to build a multi-million-pound affiliate empire? Is performance marketing a win-win deal or has a flip side? Growing role of affiliate marketing in Fintech domain; How are influencers changing the affiliate marketing fame? Implementing affiliate marketing in mobile gaming; GenZ, the social media generation – Vital audience for affiliates.

According to reports, affiliate marketing continues to grow at 10% year-on-year, thanks to the boom in online. Today, most of the brands and online marketplaces are partnering with the affiliates as they increase their bandwidth in the business of gaining more customers. A huge customer base and a lot of offers that they bring to the table make the affiliates too attractive.

Rohan Bhargava, Co-Founder, CashKaro, highlighted: “Indian e-commerce has seen massive growth and a shift in consumer behaviour over the last two years. With D2C brands gaining popularity, CashKaro and EarnKaro have witnessed the same trends in sales and high ROI we drive for our partners like MamaEarth, MCaffeine and Ustraa. Cashback, rewards and affiliate programs are definitely the place to be right now for real results. I am really excited to explore this further with other players in the space at the India Affiliate Summit.”

Ashok Reddy, Founder, GrabOn, said: “We have just scratched the surface of affiliate marketing in India with unprecedented growth ahead. GrabOn being the no. 1 player in the coupons industry, we see the summit to be a great opportunity to share space with leaders and change-makers of the ecosystem.” AdGully