IBC opens tomorrow

The excitement is mounting and with just one day now until the doors open at IBC. At the global crossroads of the media, entertainment and technology industries, IBC provides an informative, innovative and engaging experience. Always at the forefront of industry innovation.

The Show is being held September 15-18 in Amsterdam. This year there are 1,250 exhibitors demonstrating the very best in tech and innovation as well as an exciting programme of content which is free to attend.

This year’s showstopping Show Keynote will be delivered by leading industry trailblazer driving advances in future technologies, AR, VR and immersive experiences Marco Tempest, who is a Creative Technologist at NASA Jet Propulsion Laboratory; Directors Fellow Alumni at MIT Media Lab; and Founder of the science, illusion and digital technology consortium magicLab.

The ‘Virtual Production & the Metaverse: A future where everyone is invited to play’ session will combine generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to give us a glimpse of a delightful, augmented future right now. The inspiring and dynamic keynote will demonstrate live on stage how you can interact with new tech in a virtual world and how this new field can be accessible and equitable.

GAME ON: GAMING & ESPORTS SPOTLIGHT
IBC2023 is set to host an extensive gaming and esports programme with a full day of sessions on the Showcase Theatre, a dedicated zone on the showfloor and focused tech tours, as the worlds of film, TV and gaming continue to converge.

Speakers from Omdia, HaZAnimation, Ubisoft and more will be exploring the exciting developments at the intersection of gaming and media and debating what the future might hold.

BCS Bureau