IBC showcase continues after successful launch week

• IBC Showcase supports 1,000 exhibitors and attracts 20,000 visitors in first week
• Virtual tours and presentations generate over 8,000 new business leads
• Dates confirmed for October IBC Showcase series
• Momentum builds for IBC 2021 with 50 per cent of space expected to be booked by the end of September

IBC announces that IBC Showcase supported over 1,000 exhibitors and brought 20,000 attendees to virtual sessions in its inaugural week alone. The virtual event ran from September 8^th – 11^th 2020 and directly generated over 8,000 leads through a series of live exhibitor presentations and workflow tours. Visitors joined from 120 countries, including almost a third (31%) at C-suite, VP, EVP, Director level and above. IBC launched the Showcase as part of its ongoing commitment to connecting the industry and driving sales leads, innovation and collaboration. IBC also reveals that bookings for IBC 2021 are in line with the same point in previous years, with 50 per cent of space expected to be reserved by the end of September.

“IBC was created to help the industry connect, collaborate, share ideas and drive sales. This is at the heart of our continuing commitment to the industry, now delivered through a hybrid of live and virtual events,” says Michael Crimp, Chief Executive of IBC. “We will continue to evolve our virtual offering and I am excited that IBC Showcase will be an ongoing platform, building on the success of the opening week.”

IBC Showcase will offer a combination of live sessions and on-demand content throughout 2020. Continuing under the theme of “Empowering Content Everywhere”, the next three sessions will run on 8^th, 15^th and 22^nd October, bringing together leading innovators including Comcast, Fastly, Gracenote and Vast Data. The sessions will deliver insight and debate on key industry topics and trends, providing the impetus for deeper conversations between vendors and customers.

Danna Mann, Director Marketing Operations and Events, TAG V.S. said: “Connecting with customers, partners and other vendors helps to drive innovation, providing the opportunity to cross-pollinate and share ideas. IBC Showcase ensured that we can all continue to move forward through this challenging time.”

IBC Showcase saw eight, fast-track proof-of-concept R&D projects being unveiled. The IBC2020 Accelerators programme brought together 62 organisations to collaborate on many of the hottest business and technology opportunities. The results included a live 5G remote production, an interactive live music talent show, AI-assisted shot list creation and streamlined animation production.

IBC also announces that its Early Bird booking rate for IBC 2021 will be extended to 30^th September. A new easy-to-use, self- service booking system allows exhibitors to select space requirements and promotional activity to maximise return on investment. BCS Bureau