IBC2024-24i reveals video cloud strategy

24i, the video delivery platform expert, today revealed the roadmap for its 24i Video Cloud platform designed to provide scalable and customizable OTT and pay TV consumer offerings that balance service differentiation with a low total cost of ownership. With the industry’s seismic shift toward streaming, service providers of all types are looking for more efficient ways to continuously upgrade, aggregate and launch fresh content. 24i Video Cloud is a video delivery platform with a modular functional technology stack to address the complexities of modern services.

“After assessing 24i’s solution portfolio and position in the market, it has become clear that our value proposition is grounded in the unique combination of our cutting-edge API tech stack and proven track record with OTT providers and broadcasters, which we are now extending to the pay TV segment,” said Sebastian Braun, CEO at 24i. “We fully understand the traditional pay TV hybrid transition to a more modern delivery platform, along with the need for fast time-to-market and flexible business model support via a cloud-based solution. With this convergent media universe in mind, we have a progressive vision to bring the flexibility of bundling live and linear TV,video on-demand, FAST and sports together in a unified and engaging way.”

Video consumers are increasingly faced with a disaggregated discovery experience as more broadcasters and content owners enter the market with their own D2C streaming services. 24i Video Clouds helps these segments meet in the middle with a powerful platform to manage front-end UX, content management, metadata management and enhancement, segmentation to create personalized experiences and third-party systems integration – with no coding required.

24i will be demonstrating these advanced solutions at IBC 2024:

• 24i Video Cloud for Pay TV – For operators running multiple video service platforms and want to converge them towards OTT technologies, 24i will show how they can move into the cloud with intuitive operator tools and catchy user features. Traditional pay TV operators can offload the complexity of operating multi‑channel streamed TV with a single cloud-based delivery platform for live, catchup, restart and network PVR on set-top boxes (STBs), mobiles, and all connected devices.
• Solving search fatigue: Backstage + 24iQ – Integrating its CMS platform with personalized content discovery enables service providers to deliver a personalized and branded user experience that prioritizes quick access to relevant content.
• Consistent playback: Appstage – White-label applications offering full EPG, advanced player features, trickplay and subtitling, as well as support for ad- and subscription-based content consumption and monetization. Multiple third-party integrations with player solutions and DRMs complete the offering to service providers.

BCS Bureau