IBC2024 – Etere Showcases New MAM Capabilities

In addition to new Premiere Pro integration capabilities, Etere Media Asset Management (MAM) also facilitates automatic metadata tagging, including Face Recognition, Speech-to-Text and Optical Character Recognition (OCR). Etere MAM Enhances Media Library Search with AI and Facial Recognition technology that allows automatic metadata indexing. For example, Etere MAM supports facial recognition, enabling users to analyse individual scenes inside the media library to produce a list of matches based on facial recognition. This feature allows users to search effectively inside an extensive media library and produce a list of matches in seconds, for example, filtering scenes that feature specific actor(s).

Furthermore, OCR recognises text within a digital image. It is commonly used to identify text in scanned documents and photos. With OCR technology integration, Etere users can convert a physical paper document or an image into an accessible electronic version with text.

Additionally, for its Speech-to-Text feature, Etere Subtitles Tool for Closed Captions supports Google Cloud Speech-to-Text, which includes support for up to 120 languages, with each language specified within a recognition request’s language code parameters. Etere is also able to process pre-recorded audio using Google’s machine-learning technology. Each language code parameter includes a BCP-47 identifier tag that identifies the language and region/country of the language. With the upgrade, operators can instantly convert audio to closed caption text to support a global audience base. Etere can also support voice-to-text commands, real-time streaming and the processing of voice commands/audio transcription from call centres.

The updated plugin allows users to search and preview media assets instantly without switching screens. Etere users can also directly link sequences in Premiere Pro to new and existing asset forms in Etere Media Asset Management. In addition, users can connect sequences in Adobe Premiere Pro directly to both new and existing asset forms in the Etere MAM. In a typical scenario, users may open sequences and projects from the Etere MAM database in Adobe Premiere Pro and save work-in-progress or finished assignments back to Etere MAM.

Etere Panel for Adobe Premiere Pro offers seamless integration with Etere modules to leverage the benefits of a unified system.

• Etere Media Asset Management to search and MAM assets, link assets without switching screens, search by asset code, integrate task list
• Etere HSM for partial file restore
• Etere Promo Placement to receive new promos
• Etere Nunzio Newsroom to retrieve rundown stories and for fast content publishing

BCS Bureau