ICC extends global partnership with Aramco for four years

The global cricket administrative body, the International Cricket Council (ICC) has announced a four-year extension to its global partnership with Aramco, a leading integrated energy and chemicals company.

The agreement, which was built upon an initial 18-month partnership established in 2022, has strengthened the petroleum company’s position as a premier partner of the ICC.

The extension has guaranteed Aramco’s continued support for all major ICC events, including both men’s and women’s senior and U19 competitions, until the end of 2027. This includes the upcoming ICC Men’s T20 World Cup 2024 in the West Indies and the USA, as well as the ICC Women’s T20 World Cup in Bangladesh.

The partnership will continue to recognise outstanding individual performances through established awards like the Aramco Player of the Match. Excitingly, new accolades such as the Aramco Player of the Tournament and Aramco Power Performances will be introduced from 2024, further enriching the experience for players and fans alike.

Furthermore, the agreement has allowed Aramco to leverage the ICC’s hospitality program, aligning with its business objectives.

ICC Chief Executive Geoff Allardice, said, “We are delighted to be extending our relationship with Aramco for another four years, as a Premier Partner on our major men’s and women’s events through to the end of 2027. The ICC has enjoyed a strong working relationship with Aramco since the partnership began in 2022 and we look forward to that continuing over the next few years.”

Aramco Vice President Public Affairs Khalid A. Al-Zamil, said, “I am thrilled with the extension of our partnership with the International Cricket Council for another four years. Cricket transcends boundaries, uniting millions around the globe, similar to Aramco’s commitment to fostering collaboration and excellence. We aim to continue supporting the growth of cricket through our key assets and bringing people together through the spirit of sport.”

Aramco, owned by the Saudi Arabian government, is the world’s second-biggest company by revenue and holds the title of the largest oil producer. The company’s reach extends beyond oil, as the entity is also a major player in natural gas and chemicals. Aramco is actively involved in sports sponsorships, recently becoming the official energy partner of CONCACAF and renewing its multi-year title sponsorship with the Formula 1 team, Aston Martin Aramco Formula 1 Team.

Recently, the largest oil producer announced a major four-year partnership agreement with FIFA, enabling Aramco to be the “major worldwide partner” of the international governing body for football. SportsMint Media