ICC taps Endeavor Streaming for new cricket OTT platform

The International Cricket Council (ICC) has announced the launch of ICC.tv, the global governing body’s new streaming platform.

The service, which is free to access for web, iOS, Android, Chromecast and Airplay users, is being powered by Endeavor Streaming, the sports and entertainment conglomerate’s over-the-top (OTT) platform provider.

ICC.tv debuted during the recent World Test Championship final, which was aired by the platform in markets where the ICC does not have a broadcast partner.

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In addition to live content, the platform will also feature archive content and other programming. It currently has highlights, interviews and analysis from the WTC final, which saw New Zealand beat India by eight wickets.

Further details about ICC.tv at this stage are scarce, but Peter Bellamy, a senior vice president at Endeavor Streaming, said the platform will have the capabilities “to drive significant growth” of cricket’s international fanbase.

It is the second brief handed to Endeavor Streaming in recent weeks after the company was selected by kickboxing organisation Glory to launch its new OTT platform. SportsPro Media