To keep pace with cord-cutting trends and the advance of 4K Ultra HD TVs and 4K content, the ATSC, after several years of development, is now finalizing the next step in TV broadcasting ATSC 3.0.
The latest ATSC 3.0 standards will help future devices transport incoming data and provide for both audio and video watermarks in broadcast content.
The DVB Project has brought TV broadcasters a step closer to receiving a UHDTV technical specification to potentially become available during 2017.
Mobile subscriptions for high-data-consumption devices are expected to reach 8 billion by 2019; mobile data traffic is expected to grow 10-fold by 2019, driven mainly by video; LTE Broadcast services will reach USD 14 billion worldwide by 2020. The demand for video is increasing by the day.
ATSC 3.0 TV will gradually morph into a more interactive device in conjunction with handheld devices. If technology grows as fast as smartphones with their array of apps and sensors, it is hard to predict where this goes.
Joe Khodeir, Senior Vice President-Asia Pacific, Imagine Communications
Jan Eveleens, CEO, Axon Digital Design
ATSC 3.0 has turned out to be a multimedia standard that is capable of providing television, radio, and digital content. This makes it as potentially important to over-the-top media distribution as it is to broadcast television.