IOC in no rush to seal new US broadcast deal for Games after 2032

The International Olympic Committee is in no hurry to sell the Olympics broadcast rights for the United States and will wait for the best market conditions, irrespective of a potential bid by Salt Lake City for the 2034 Olympics, it said on Wednesday. NBC, owned by Comcast Corp, holds the U.S. broadcasting rights to the winter and summer Games to 2032, having signed an extension in 2014 that runs from 2021-2032 in a deal worth $7.65 billion according to NBC and the IOC. Devdiscourse