IPL 2024 registers 15% rise after 48 matches in TV ad volumes over IPL 2023

Advertising on television, i.e., on Star Sports, for the Indian Premier League (IPL) 2024, after 48 matches saw a 15% rise in ad volumes per channel compared to IPL 2023 during the same period, as per TAM Sports, a leading media research agency.

In IPL 2024, the number of categories and sponsors grew by 40% and 33%, respectively, over IPL 2023.

Notably, E-Comm and Pan Masala were the only categories that shared a spot in the top five during IPL 17 and 16. In tandem, the top five categories in IPL 17 accounted for 46% of ad volume. Two of the top five categories in IPL 17 are from the Food & Beverage sector: Range of Food Products and Pan Masala.

The top five sponsors in IPL 17 combined accounted for 35% of the ad volume. Sporta Technologies and Vishnu Packaging were among the top five marketers in both IPL 17 and IPL 16.

Compared to last season’s IPL, this edition included 32 new categories and 101 new brands. The F&B and BFSI industries each accounted for two of the top five new categories. Parle Food Products ranked number one among the Top 5 new brands in IPL 17, with Fogg coming in second.

During IPL 17’s first 48 matches, 94 brands advertised on both Hindi + English language networks and regional language channels, with Parle Food Products topping the list.  SportsMintMedia