IPTV industry set to reach $88.78 billion by 2028

The “IPTV Market Size & Share Analysis – Growth Trends & Forecasts (2023-2028)” report has been added to ResearchAndMarkets.com’s offering.

This market analysis report reveals that the Internet Protocol Television (IPTV) industry is poised for significant growth, with estimations of reaching an impressive USD 88.78 billion by the year 2028. Attributable to groundbreaking advancements in network technology and an increasing subscriber base with a strong appetite for high-definition (HD) channels and video-on-demand services, the IPTV market is forecasted to expand at a Compound Annual Growth Rate (CAGR) of 18.99% from 2023 through 2028.

The transitioning preference from traditional broadcasting mediums towards internet-based streaming platforms is further accelerating market expansion. IPTV is at the forefront of this transition, benefiting from enhanced communication infrastructure and a global trend towards digitalization. Additionally, innovative strategies by key industry players integrating IPTV with over-the-top (OTT) offerings, video calling, smart home systems, and gaming are increasing the value proposition for end-users.

Market Growth Trends: Emphasis on HD Content and Video On-Demand
Enhanced consumer lifestyle prospects in tandem with rising disposable incomes are steering a surge in demand for superior television viewing experiences.

Improved internet access globally has resulted in greater consumer expectations for quality and flexibility in entertainment options.

Asia-Pacific Emerges as a High-Growth Market for IPTV Services
With robust economic developments and increased broadband penetration, Asia-Pacific is forecasted to witness remarkable growth in the IPTV sector. Notably, India and China are spearheading this upward trajectory. These nations are not only witnessing rapid urbanization but are also seeing a dynamic increase in smartphone usage, which is propelling mobile IPTV services demand.

Governments in developing regions, notably India, are undertaking digital initiatives that are conducive to the broader adoption of IPTV. These public efforts combined with the investments from network service providers are shaping a promising future for this technology in the Asia-Pacific market.

Industry Overview: IPTV Poised for Further Market Diversification

The IPTV marketplace, historically consolidated, is moving towards a more fragmented landscape. An increasing array of service providers is joining the fray, offering a mixture of hardware setups and IPTV system services. Additionally, vertical integration trends are on the rise, with smart TV manufacturers forming alliances with telecommunications firms to accelerate IPTV adoption.

Recent strategic movements within the industry, such as new product launches and collaborative platforms, are clear indicators of the market’s vibrant and innovative spirit. These endeavors reflect an overarching mission to enhance user interfaces and deliver cutting-edge content delivery systems.

A selection of companies mentioned in this report includes:

• Akamai Technologies, Inc.
• AT&T Inc.
• Cisco Systems Inc.
• Ericsson AB
• Huawei Technologies Co. Ltd.
• Verizon Communications
• ARRIS International Plc
• Moftak Solutions
• Sterlite Tech
• Tripleplay Services Ltd.

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