Trends
IPTV market exclusive overview report 2024-2033
“The Business Research Company has updated its global market reports, featuring the latest data for 2024 and projections up to 2033
The Business Research Company presents an extensive market research report on the IPTV Global Market Report 2024, furnishing businesses with a competitive edge through a detailed examination of the market structure, encompassing estimates for various segments and sub-segments.
Furthermore, the report highlights on emerging trends, significant drivers, challenges, and opportunities, providing all necessary data for thriving in the industry. This report market research offers a comprehensive perspective, including an in-depth analysis of the present and future scenarios within the industry.
Market Sizing:
The iptv market size has grown rapidly in recent years. It will grow from $138.81 billion in 2023 to $162.37 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth in the historic period can be attributed to broadband internet penetration, content consumption patterns, improved compression and encoding, global expansion of broadband infrastructure, rise of smart tvs and connected devices.
The iptv market size is expected to see rapid growth in the next few years. It will grow to $305.16 billion in 2028 at a compound annual growth rate (CAGR) of 17.1%. The growth in the forecast period can be attributed to emergence of 5g networks, integration with ott platforms, demand for ultra high definition (uhd) content, focus on interactive and immersive content, shift to cloud-based iptv solutions. Major trends in the forecast period include interactive and immersive content, cloud-based iptv solutions, emphasis on content security, integration of voice control and natural language processing, global expansion of iptv services.
Key Market Players:
Major companies operating in the iptv market report are Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cigniti Technologies Private Limited, Thales Group, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Saksoft Limited, Rapid7 Inc., Apica System AB, Trustwave Holdings Inc., Happiest Minds Technologies Limited, SmartBear Software Inc., RapidValue Solutions Limited, AFour Technologies Pvt. Ltd., Novacoast Inc., Praetorian LLC, Zephyr, Qualitest Group Inc., Beyond Security Inc., Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE, Parasoft Corporation, TestPlant Inc., Micro Focus International plc, Tricentis Inc.
Market Drivers:
The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television IPTV market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers with a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2021, Netflix was the largest paid video streaming platform with 195 million subscribers globally. Therefore, the growing preference for video-on-demand services is expected to drive the growth of internet protocol television IPTV market. OpenPR