JioCinema clocks 5 cr app downloads in opening weekend of IPL 2023

Viacom18-owned JioCinema, the official streamer of IPL 2023, has had a blockbuster opening weekend, clocking 147 crore video views across three days. This, the platform claims, is higher than the digital viewership of the entire last season (IPL 2022) which was streamed on Disney+ Hotstar. “The number of video viewers for the first weekend alone on JioCinema eclipsed what was recorded across the entire last season of TATA IPL on digital. This was also higher than the ICC T20 World Cup 2022,” JioCinema shared in a statement.

In the season-opening match between Chennai Super Kings and defending champions Gujarat Titans, JioCinema clocked a peak concurrency of 1.6 crore viewers. It also recorded more than 2.5 crore app downloads in a single day. Overall new viewership for the opening weekend stood at 10 crore, while new app downloads crossed 5 crore. “Fans continued to lap up unique features like 4K feed, 12-language coverage, 16 unique feeds, hype mode, and multicam setup, among others,” according to the company.

Despite initial glitches on the app, as reported by several users, average time spent per viewer per match touched 57 minutes. This is a 60 per cent increase compared to last season’s first weekend on Hotstar.

Anil Jayaraj, CEO of Viacom18 Sports, shared, “These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set.” Business Today