JioCinema partners with ShareChat & Moj to offer unique content during Paris 2024

JioCinema, the official Indian broadcaster for the Paris Olympics 2024, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps.

As the Indian contingent prepares for Paris 2024, an agreement has been signed to provide unique content for sports lovers to stay connected to the events from July 26 to August 11, 2024.

The alliance intends to give users of the ShareChat and Moj platforms an exceptional experience. With a multitude of interesting content, including interviews, footage-based pieces, studio content, and build-up videos, catering to a wide and multilingual audience, viewers are kept up to speed on the exciting action.

Moj has grown into one of the nation’s biggest homegrown short video platforms, revolutionising short-form video for tier 2 viewers by bringing authentic regional content, cutting-edge technology such as Dolby Vision, and innovative monetisation avenues such as virtual gifting to its creator community. Fans will also have access to incisive commentary from sports luminaries and analysts via studio video on both platforms.

Gaurav Jain, Chief Business Officer, ShareChat & Moj, said, “We’re thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India’s journey like never before. The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand.

“Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”

Viacom18 Spokesperson, said, “The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement. Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts. This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”

As the event approaches, ShareChat and JioCinema aim to change how fans connect with Olympic content, providing a fulfilling experience and setting a new standard for sports content consumption in India. Sportsmint Media