JW Player and Bitcentral join the FAST lane to audience reach and monetization

Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, has partnered with JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, to empower JWP customers to find new audiences and drive new revenue streams by delivering free ad-supported TV (FAST) channels to leading distribution endpoints and owned and operated platforms. The collaboration sees JWP harness Bitcentral’s streaming solution to stream video flawlessly, improve audience engagement, and better monetize video content.

Through the partnership, JWP benefits from Bitcentral’s FAST capabilities, which are combined with JWP’s Live and VOD streaming products to enable it to expand content reach across multiple platforms. JWP customers can now reap the rewards of a simplified workflow that boasts FAST channel management and monetization for content operators, with access to global distribution across owned and operated properties and third-party aggregator, vMVPD, and CTV platforms.

“Our partnership with Bitcentral is an important step in evolving JWP’s video monetization capabilities for today’s market,” said Christopher Cunningham, Vice President, Global Partnerships with JWP. “Through Bitcentral, we can expand our all-in-one video solution with FAST capabilities and monetization. The partnership aligns with one of JWP’s primary goals to enable our customers to extend their cross-platform reach to new audiences highly valued by brands and marketers.”

Greg Morrow, GM, Streaming Media Group, Bitcentral, said: “We are delighted to be working with JW Player to ensure it stays ahead of the curve and delivers winning solutions to customers without the challenges, costs, and complexities of working with multiple vendors. Bitcentral boasts a comprehensive portfolio of tools that are perfect for media companies looking to better connect with audiences and monetize their content – in the most simple and economically efficient way possible.”

“Bitcentral and JWP give customers the infrastructure to disrupt the status quo in the competitive streaming marketplace,” said Steve Petilli, CEO, Bitcentral. BCS Bureau