Kabaddi league viewership up 17%

After a lacklustre season 8, the recently concluded ninth season of the Pro Kabaddi League clocked a cumulative reach of 222 million, up 17.5% over the 2021 numbers. The play-offs and final—last five matches—saw a cumulative reach of 66 million, up 32%, with consumption touching 3.22 billion minutes, said broadcasters Disney Star, citing viewership data from the Broadcast Audience Research Council (BARC) India.

While the seventh season was held in July-October 2019, the eighth season was pushed to December 2021 and February 2022, at a single venue, unlike the multi-city caravan format. The ninth season was played across three venues between October and December.

“Kabaddi as a recreational sport has a strong club culture in certain regions with small clubs, academies, schools, and colleges. We wanted to tap in to that groundswell and that has been a big part of our focus this time,“ said Sanjog Gupta, head of sports at Disney Star. Live Mint