M2A Media, InSync and Hiscale launch first-ever cloud-based live frame rate converter

M2A Media has collaborated with InSync Technology and Hiscale to bring the very first motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to the global market.

“As more and more broadcasters transition their workflows to the cloud, the demand to move traditional hardware-based services to the cloud also grows,” says Marina Kalkanis, CEO and founder of M2A Media. “We immediately saw the value of a cloud-based frame rate conversion service and were delighted to collaborate with InSync Technology to be the first service providers to offer exactly that. M2A Connect | Cloud Frame Rate Converter is the perfect addition to M2A Connect’s innovative, software-defined offering.”

Integrated with M2A Media’s cloud acquisition, aggregation and distribution system, M2A Connect | Cloud Frame Rate Converter is delivered entirely as an on-demand, pay-per-use solution that offers broadcasters and OTT platforms flexibility and scalability without the capex costs usually associated with traditional, hardware-based frame rate conversion.

It is designed to makes it easy for global broadcasters to easily accept content in any frame rate and to convert it to a high-performance feed for local output, regardless of where the content owner may be, without the need to invest in, host and support dedicated hardware.

“FrameFormer from InSync Technology offers exceptional quality frame rate conversion for all types of content, extending usual national programming to a global reach,” says Paola Hobson, managing director at InSync Technology. “We’re particularly excited to work with M2A Media as leaders in the new paradigm of cloud service delivery.”

M2A Connect | Cloud Frame Rate Converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day.

“Enabling access to our media processing and transcoding solutions via such an advanced partner as M2A Media was an obvious next step for Hiscale,” comments Tilo Skomudek, CEO of Hiscale. “The combination of advanced cloud-based processing technologies and M2A’s service expertise is clearly a winner for all content owners.” Sports Video Group