Madison Digital to handle Zee5’s AVoD mandate

Madison Digital has won the media planning, social media, and creative development mandate for Zee5’s Advertising-Based Video on Demand service. The account was won following a multi-agency pitch.

Rajiv Bakshi, chief operations officer – revenue, Zee Entertainment Enterprises, said, “AVoD is a fast-growing OTT category and through its strong adtech and martech stack, Zee5 has paved the way for marketers and advertisers to engage with viewers through creative and innovative ways. As a consumer-first brand, built on the back of our profound consumer understanding, the aim has always been towards providing customised and effective campaigns across multiple cohorts and segments. We have partnered with the majority of brands across all industries, for multi-scale advertising, branded solutions and influencer-based marketing campaigns. We look forward to a successful partnership with Madison to further communicate our success story, distinct product offerings and fuel our growth in India.”

Vishal Chinchankar, CEO, Madison Digital and Madison Media Ultra, added, “Zee5 has seen a tremendous amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to partner with Zee5 in growing the AVoD business for the platform.”  Campaign India