MediaKind presents a world of live streaming without limits at IBC 2022

At IBC 2022 (Amsterdam, September 9-12), MediaKind will demonstrate how its award-winning technology, solutions, and services enable media companies to stream live without limits, at scale. During the show, MediaKind will take IBC attendees through the full capabilities of its media services portfolio. The company will demonstrate how it is addressing real-world challenges and applications that service providers, TV operators, broadcasters, programmers, sports franchises, and content owners are facing when looking to unlock the full potential of their live and on-demand content.

Allen Broome, CEO, MediaKind, said: “Everyone at MediaKind is excited to be back on the show floor in Amsterdam and reconnect with the IBC community. IBC 2022 is the perfect stage to present how we harness the power of the cloud to resolve the industry’s biggest problem – delivering premium live streaming experiences at scale to millions of consumers. We look forward to welcoming visitors to our booth, showcasing our pioneering media solutions and services through our real-time live demos, and demonstrating how we continually create new monetization and engagement opportunities for content owners, broadcasters, and operators to enable a world of live without limits.”

MediaKind’s media solutions and services portfolio spans applications for live video contribution and distribution, direct-to-consumer (D2C) streaming platforms, advertising, rights management, and content personalization, high-efficiency cloud DVR, content management, and TV and video delivery platforms. Furthermore, MediaKind will Illustrate how its unique Managed Cloud Application approach alleviates operational, knowledge, and commercial barriers for each operator’s cloud transformation journey. The company’s portfolio will be put to the test at the show, using live footage from on-booth car simulator pods for all its live demonstrations from the cloud.

MK Engage, MediaKind’s cloud platform, supports live video production, playout, streaming, monetization, audience engagement and offers a wide range of customization through its client SDK. MK Engage removes the technical, operational, and scaling challenges behind advanced live streaming workflows while enabling direct-to-consumer media providers to focus on their core strengths and differentiators: content and the consumer experience.

Visitors can also experience MediaKind’s Emmy® Award-winning PRISMA technology in action, which unifies advertising and linear rights across broadcast and IP delivery chains. While watching the race car demo through their mobile device, visitors will receive targeted ads seamlessly inserted into the live stream. Each day, some lucky visitors will have the chance to receive a prize from MediaKind’s ‘Track the Ads’ challenge, which showcases the power of the PRISMA advertising technology. BCS Bureau