NAB 2019: Telstra Expands Global Media Network With New Partners In Americas And Europe

Telstra Broadcast Services (Booth SU6110) expanded its Global Media Network (GMN), adding new partners in the Americas and Europe and building its extensive network of partners to 13. The expansion brings together Telstra’s GMN with its first Latin American partner, Gold Data, one of the region’s leading telecommunications providers; Zayo Group, a major provider of American and global communications infrastructure; and Norkring, a division of Telenor that provides broadcast and connectivity services across the Nordic region.

Telstra’s GMN is a media-contribution and -distribution network that enables delivery of live, linear and file-based media content worldwide, helping sports and entertainment companies reach viewers and sports fans in Asia and around the world.

Acting Head of Telstra Broadcast Services Andreas Eriksson says the new partnerships would open new markets for Telstra’s customers, providing further reach and scale for content movement into and out of the Americas, along with innovative broadcast workflows enabled by high-bandwidth, low-latency networks.

“This expansion is part of our strategy to grow our capability in the Americas and continue to add key markets in Europe,” says Eriksson. “Our new partners will make the GMN alliance even stronger and enable our customers to expand into new markets as well as bring international content back to home audiences.”

Renato Tradardi, CEO, Gold Data, says his company will share its fiber-optic network and venues reaching Mexico, the Caribbean, and Central and South America to promote live events and bring together more countries through live sports.

‘’Our partnership with Telstra GMN will provide its customers with the benefits of our extensive, high-performance fiber network in North America and Europe,’’ says Tyler Coates, SVP, Zayo. ‘’We look forward to working together to offer unparalleled bandwidth, access, and broadcast capabilities to high-impact companies within sports and entertainment.’’

Scandinavian companies have led developments in remote production and broadcast and IP workflows, and Telstra’s agreement with Norkring will enable further innovation for sports and media customers in the region.

Norkring CMO Ingvild Larner says, “This agreement gives Norkring new dimensions in the sports and media industry and gives us the opportunity to expand our services to existing and new customers.”

The new partners join a growing Telstra GMN partner alliance that includes The Switch, AT&T, TDF Group, NEP Connect, MTI Teleport Munchen, GlobalConnect, Nexion, Softbank, PCCW, and China Unicom and covers the Americas, Europe, and the Asia Pacific region.

The GMN utilizes Telstra’s global infrastructure includes fiber cable networks, data centers, and cloud platforms, combined with the networks, media assets, and broadcast operations of the company’s partners. It powers delivery of SD, HD, and UHD services across the globe and embeds native connection with satellites and teleports to nearly 2,500+ end points in major, regional, and hard-to-reach locations, including more than 1,000 media and sports customers and 1,500 top sports and entertainment venues globally.

Eriksson says Telstra aims to provide the most reliable and cutting-edge connectivity in the world through its investments and partnerships. “We continue to expand the Telstra GMN by partnering with innovative, forward-thinking organizations that can open up new possibilities for our customers.”

In 2019, Telstra celebrates 25 years operating in the Americas, servicing enterprise, wholesale, OTT, and government organizations in more than 150 cities in the U.S., enabling customers and partners to access the dynamic markets in the Asia Pacific region and beyond. With offices in New York, Washington, Los Angeles, and San Francisco, Telstra recently announced an office in Seattle.―Sports Video Group