NAB 2023 : Sony Electronics Selects Deloitte as a Strategic Service Provider for its Ci Media Cloud

Sony Electronics and Deloitte announced a strategic collaboration that will significantly advance cloud capabilities for media enterprises. As a result of this alignment, Deloitte joins Sony’s list of qualified service providers for its Ci Media Cloud platform. The organizations will also join together in the delivery of a comprehensive suite of media technology consulting and system implementation services for enterprise customers of Ci. Both Deloitte and Sony will be attending the National Association of Broadcasters (NAB) 2023 Show on April 15-19.

Ci is used by several of the world’s largest media enterprises, thousands of creative teams, and media professionals across industries and job functions. The platform is a centralized repository designed for teams small and large to store and manage digital content from every stage of the media life cycle, while streamlining and unifying workflows. It’s also a premier solution for end-to-end media management, enabling creative teams to collaborate, organize, enrich, review and share media files from virtually anywhere.

As a qualified service provider, Deloitte’s media solutions practice will leverage several recent acquisitions — including the deep engineering capabilities of National TeleConsultants (NTC) and the cloud native software solutions of HashedIn — to design, implement and cost effectively customize Ci as a centerpiece of cloud-based and hybrid workflows across the complete professional media lifecycle. This collaboration will allow companies to easily integrate Ci into their media supply chains and production workflows by leveraging Ci’s REST API.

“Deloitte is recognized worldwide as a dynamic leader in the professional space and their comprehensive efforts in cloud — from innovation and strategy to consulting and implementation — are outstanding,” said David Rosen, vice president of Cloud Applications and Services, Sony Electronics. “As they continue to champion cloud migration and adoption, Deloitte’s experience in building focused solutions and their skillful use of Ci’s APIs opens up new capabilities and provides additional power and customization that positively impact our community of professional users, allowing for ease of integration and helping to fulfill their most common requests.”

“From its extensive experience in production equipment, to Ci’s birth in 2013, and its cloud-native service platform of today, Sony Electronics knows the media industry inside and out and is well suited to address the technology solutions needs for media companies,” said Jordan Wiggins, principal, Deloitte Consulting LLP. “We are excited to work with such a distinguished organization and bring innovative thinking to our mutual clients.” PR Newswire