NAB 2024: AMD features solutions for productivity, collaboration

AMD returns to NAB this year to share how their partners – along with content producers, creators, and engineers – are enabling AI, VFX, post-production, and rendering workflows to increase productivity and collaboration.

They also have the latest innovations in media acceleration for data centers and the cloud.

AMD will be in booth booth #SL9099 Sunday through Wednesday to:

1. Watch the latest demos and see how you can streamline your post-production and editing processes with outstanding performance from AMD Ryzen, Threadripper PRO, Ryzen PRO-powered workstation processors, AMD Radeon PRO graphics and media production solutions from Adobe, Black Magic Designs, Stratuscore, Boris FX and Vu driven by industry practitioners on the latest systems from HP, Dell, Lenovo, SuperMicro and Puget Systems.
2. Chat with our experts and hear how your peers are reimagining content development and tele-collaboration to create and connect in ways like never before.
3. See new streaming applications, like interactive video services, video collaboration, and cloud gaming, are dominating network traffic.

These interactive applications demand low latency performance and the ability to integrate multiple live channels with data and messaging support to create personalized user experiences. 

AMD offers custom media transcoding solutions based on ASICs that scale efficiently as the number of live streams increase.

You can see the Emmy Award-winning AMD Alveo MA35D media accelerator card, and learn about some of their other exciting live demos planned, including:

• High-density H.264/H.265 and AV1 encoding
• Norsk Streaming Engine on AMD Alveo MA35D
• Streaming using the AMD Alveo MA35D accelerator and open broadcast software (OBS)
• 8K encoding using the AMD Alveo MA35D accelerator
• Compositing and ROI encoding on the AMD Alveo MA35D card–High-density H.264/H.265 and AV1 encoding
• Norsk Streaming Engine on AMD Alveo MA35D
• Streaming using the AMD Alveo MA35D accelerator and open broadcast software (OBS)
• 8K encoding using the AMD Alveo MA35D accelerator
• Compositing and ROI encoding on the AMD Alveo MA35D card

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