NBA TV becomes first linear sports league network to launch D2C subscription product

NBA Digital, jointly managed by the NBA and Turner Sports, has recently announced that NBA TV is available directly to consumers from the NBA, becoming the first linear sports league network to launch a direct-to-consumer subscription offering.

Through NBA.com and the NBA App, consumers are now able to access the channel, which includes more than 100 exclusive live NBA games, original programming, and an extensive list of on-demand video content with advanced viewing options via mobile devices, connected devices, gaming consoles, tablets, and web browsers for USD 6.99 per month or USD 59.99 annually.

NBA TV will experiment with next-generation game-viewing enhancements, including new camera angles, with footage captured exclusively on smartphones; live on-screen group chats with celebrity influencers; in-depth analytics and statistical graphics; and social media integration.