NBCU merges research, data science ops across all TV and streaming divisions under Peacock’s Will Gonzalez

NBCUniversal is merging its research and data science operations across all television and streaming platforms under Peacock’s executive vice president and chief data officer Will Gonzalez, who will expand his oversight to these divisions in this newly created role.

The teams included in the move under Gonzalez are applied analytics, data engineering and data science that work across NBCU’s entertainment networks — including NBC, USA Network, Bravo, E!, Syfy and Oxygen — NBC Sports and Telemundo.

Gonzalez will also continue to oversee his current decision sciences and consumer insights teams within DTC.

“With so much content being shared and windowed across our networks and Peacock, this integrated team will allow us to better understand our audiences across platforms, more easily leverage resources that exist within the portfolio, and ultimately support the highest level of decision-making across all parts of our business,” NBCU Television and Streaming chairman Mark Lazarus wrote in a memo to staff announcing Gonzalez’s promotion and the subsequent restructuring Wednesday.

Lazarus emphasized the importance of these individual teams continuing “to capitalize on deep content expertise,” stating that those departments “will remain embedded with and equally accountable to those businesses” under the new centralized structure. Variety