NBCUniversal has free on-demand programming with ATSC 3.0 NextGen TV

Today NBCUniversal announced that it is launching personalized broadcasts using ATSC 3.0 NextGen TV. This new feature will allow customers using NextGen TV to watch on-demand programs and even restart shows like the Today Show.

“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, Senior Vice President of Business Development and Strategy & NBC Spot On, NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”

The new experience, which automatically launches when viewers tune into a NextGen TV over-the-air channel, is available today on NBC- and Telemundo-owned stations in the New York (NBC 4 / WNBC and Telemundo 47 / WNJU), Los Angeles (NBC4 / KNBC), Philadelphia (NBC 5 / WCAU), and Miami (NBC6 / WTVJ and Telemundo 51 / WSCV) markets. Additional NBC- and Telemundo-owned stations, which are part of NBCUniversal Local, will soon deploy the new application in major media markets across the nation.

NextGen TV is a free, over-the-air TV technology that utilizes the Internet and digital applications powered by the ATSC 3.0 broadcast standard to offer these new features. Now broadcasting in more than 70 markets, NextGen TV is available to 75 percent of U.S. television households. Cord Cutters News