NDTV shows commitment to expansion with 39% increase in digital traffic, says Adani

Gautam Adani said NDTV has registered a substantial 39% increase in global digital traffic, underscoring the media group’s efforts to broaden its online presence and engage a wider audience.

The chairman of the Adani group pointed to NDTV’s strategic investments in next-generation digital infrastructure, including new facilities in Mumbai’s BKC and Delhi’s NCR, aimed at enhancing broadcasting capabilities and programme quality.

Throughout the fiscal year, NDTV has expanded its regional footprint with the launch of channels like NDTV MP-CG, NDTV Rajasthan, and NDTV Profit. The launch of NDTV Marathi in May further solidifies its regional expansion strategy.

Adani reaffirmed NDTV’s commitment to long-term growth and value creation. The media group’s editorial excellence has earned accolades, including recognition as India’s Most Popular News Website by the Reuters Institute and winning 43 awards at the Exchange4Media News Broadcast Awards 2024.

Looking ahead, NDTV aims to consolidate its position in the competitive media landscape with NDTV World, focusing on original programming for international audiences and the Indian diaspora as it prepares for the new fiscal year. NDTV Profit