Neeraj Jha promoted to director sports content at Warner Bros Discovery

Neeraj Jha, who led Warner Bros Discovery as head of content and acquisition (sports), has been elevated to the position of director – head of content and acquisition (sports).’

In his past role, Jha led rights and acquisition efforts for Eurosport and Discovery Plus, negotiated and secured key content deals, that resulted in a 30 percent expansion of the content library and increased viewer engagement.

He oversaw branded sales content production and strategy, collaborated with marketing teams to develop campaigns that generated a 25 percent increase in sponsorships and advertising revenue. He developed and implemented programming strategy, syndication, and slot selling initiatives, resulting in a 40 percent increase in viewership and improved market positioning.

Jha started his career as an assistant producer at IMG and went on to work across E- TV network, Zee News, Ten Sports Network and Discovery Inc. StoryBoard18