Netflix launches top 10 kids’ titles rankings, twice-monthly newsletter for parents

Netflix keeps building new ways to try to get tykes watching more of its content.

As part of its newest play for young streamers’ eyeballs, Netflix is launching Kids Top 10, a daily chart featuring the most popular children’s content in each country, in kids’ profiles starting Wednesday (mock-up pictured above). It’s a kid-specific version of the overall Top 10 rankings it debuted in early 2020.

And later this week, Netflix also will start sending out what it’s calling the Kids Recap Email to parents and guardians. The twice-monthly newsletter will include content recommendations for caregivers based on their children’s favorite shows and movies, along with other tips.

The two new features are being introduced as the result of Netflix’s discussions with parents and following more than six months of testing, according to the company.

“We’ve seen how Top 10 rows help our members find something to watch, and helping families make the best decisions has always been important to us,” Jennifer Nieva, director of product innovation at Netflix, said in a blog post. The Kids Top 10, she said, “can help kids and families find something to watch and bring them closer together. Variety