Netflix to open CEE hub in Poland as a part of European expansion

Netflix is to open an office in Poland later this year that will serve as its hub for Central and Eastern Europe (CEE).

In a blog post, Larry Tanz, the streamer’s Vice President Series, EMEA, said the office is the “natural next step for us and will help build long-term cooperation in the region as well as deepen existing ties, creating new opportunities for content creators and producers.”

Since Netflix launched locally in Poland in 2016, the streamer has invested more than $100M in the region, creating at least 2,600 jobs on shows and films including The Woods, Sexify, Rojst ‘97 and the critically-acclaimed Operation Hyacinth.

Poland has also acted as a production hub, with major titles such as Extraction 2 and Shadow & Bone shot in the region, while Netflix has also licensed content in the likes of the Czech Republic, Romania and Hungary.

“Today marks another milestone in our journey in Central and Eastern Europe, bringing us even closer to our members and creative partners,” said Tanz.

Netflix has been pushing deeper into Europe, commissioning more shows from major territories such as the UK, France and Germany as it faces stiff competition from the growing number of streamers. Deadline