NewsJ Adopts LiveU’s LU600 HEVC Backpacks For Daily Newsgathering

Posted by LiveU

NewsJ, a news channel of MANTARO NETWORK PVT LTD catering to the Tamil speaking population in India, is known to harbour the best talents and technologies the industry offers. So, when it came to adopting cutting-edge technology for their newsgathering operation, they inevitably turned to LiveU. The LU600 was chosen for its hardware-based HEVC encoding capabilities and its ability to deliver flawless HD video with extreme bandwidth efficiency and low power consumption. The deal has been overseen by Lamhas Satellite Services, LiveU’s local partner in India, which provides onsite service and support.

Manikandan Velu, CTO of NewJ, said, “The performance of the LU600 HEVC devices has been excellent with amazing clarity –to the extent that we’ve been confident enough to replace our traditional OB vans with LiveU backpacks almost entirely. As a result, during the coverage of this year’s General Election, we managed to save a lot of money yet did not compromise with the quality.”    

Radhakrishnan and Dinesh Kumar’s, Managing Directors of NewsJ, added, “LiveU truly upholds its title of being the leading technology when it comes to live streaming units. These small yet powerful devices were instrumental when it came to curtailing huge budgets by eliminating the need for OB vans. One simply could not tell the difference in quality.”

“As the market transitions to simpler yet feature-rich and more affordable technologies, LiveU is the invariable choice for NewsJ for their newsgathering operations. We’re delighted that they have put their trust in our technology”, said Ranjit Bhatti – Director of South Asia, LiveU.

The LU600 HEVC delivers the highest video quality and bitrate in the market, fastest file transfer and lowest delay. When compared to H.264-based encoders, the LU600 HEVC provides the same video quality while using about half the bandwidth or offers greatly improved video quality wherever original H.264 bitrate is maintained. Using a full hardware HEVC encoder is very efficient on power consumption and allows the unit’s internal battery to last for over four hours of live transmission. “At the end of the day, the goal of any technology ‘maker’ and the ‘provider’ is to keep their customer happy and content. In this case, LiveU never fails to deliver the promised results and we’re proud that the Lamhas team always keeps up with the expectations of the customer”, said Vitalis Noble Martin, Business Head – South India, Lamhas Satellite Services Limited. ― BCS Bureau